Yesterday, I read this old article on how to find startup ideas.
Old, maybe, but still very insightful.
The core idea is that you shouldn't look for ideas; you should look for problems to solve. Preferably problems you have yourself, as I wrote yesterday.
That reminded me of something I read in "The 15 Commitments of Conscious Leadership" by Jim Dethmer, Diana Chapman, and Kaley Klemp.
The fifteenth and last commitment is "Being the Resolution", which says, "I commit to being the resolution or solution that is needed: seeing what is missing in the world as an invitation to become that which is required."
So, it's not even about finding a problem. It's about seeing what is missing in the world and then seeing that as an invitation for you to become the solution.
But how do you see what is missing?
You must learn to pay attention and see more.
We all share the same objective reality. But we all experience a different reality defined by the stories in our heads. To notice gaps and opportunities, you must expand your awareness to break through the web of stories shaping your reality and see more and better. To do so, you must subtract your idea of reality by questioning things as they are. By challenging what you know and believe.
Until you see it.
The gap.
The missing thing inviting you to become the solution.
But it's just an invitation, not an obligation.
The choice to participate is yours.