We can operate in two spaces when we want to change as individuals or as a collective - from a family to a company to the larger community.
One is space between people.
It requires paying attention to how we communicate and cooperate. Where do we find and meet each other? How do we exchange information? How do we manage responsibilities and accountability? What systems, models, procedures, and tools do we use? What labels do we use? And so on.
The other space is inside people.
It is where beliefs and values are. How do we see ourselves and the world? What do we want from life, and which needs drive our choices? What is our story, and where do we want to go?
If we ignore one of these spaces or if they change in different directions, there will be a growing tension and potentially a fracture at some point.
In my limited experience, most efforts are dedicated to the space between people. It's understandable. Changes in that space are easier to plot and measure, and plenty of best practices and models can be applied. To be honest, if done well, a change in the space between people can spark a corresponding change in people's inner space.
However, the best results can only spark when we pay attention to both spaces.
I wrote more extensively about this topic in this article for The Subtraction Experiment.