When we embrace an awareness first perspective, we recognize that all ideas, products, services, stories, books, songs, paintings etc., already exist in the realm of unmanifested.
In there, they don't have a form yet. They are just intentions willing to manifest themselves in the material reality.
However, to move from the unmanifested to the manifested, they need a carrier. Someone who can receive that intention and, going through all the steps of manifestation, fulfil its destiny by giving it form and substance in the material world.
It can't be anyone, however.
Every intention waits for the right carrier to be ready. Ready to listen and receive that intention. And prepared to manifest it into the world.
So, when you receive that intention, it is a gift.
It is the recognition that you are the one.
Your job is to make yourself available for that intention to reach you. And prepare yourself to manifest it.
Because that intention is just waiting for you to be ready.
You are the one.