When I read books like Reinventing Organizations, Humanocracy or Drive (but there are many more), it is obvious how companies should be.
The organizational and work configurations that those books describe and propose are common sense to me and many other people I spoke with. And the many success stories shared in those books are just proof of that.
So, why common sense does not become common practice? Why aren't all companies adopting the models and framework of Humanocracy? Why aren't they focusing on intrinsic motivation instead of extrinsic levers? Why are they not doing the obvious things to do?
Truth his, common sense is way less common than we want to believe. And as Dave Gray wrote in his book Liminal Thinking, "the obvious is not obvious."
While we can agree that we all share the same objective reality, we must also recognize that how we experience that reality is intrinsically unique, subjective and thus partial and limited. And it's from that partial perspective, defined by our beliefs, that we all act.
So, objective data and reasoning are not enough to get people to act. Emotions get people to act.
And emotions are a subjective matter. Something that calls for a different approach based on Subtraction; the stripping back of our learnt biases, the unlearning of our stories and assumptions, and the peeling back of the layers of beliefs to reveal the infinite potential for innovation that we hold within.