You don't find your purpose.
It finds you.
After Yvon Chouinard, the founder of Patagonia, made the bold move to relinquish the ownership of the company, saying that instead of "going public," they were "going purpose", the word "purpose" was everywhere.
At least for a few days. Until, like every social media trend, it faded away.
Many articles and posts suggest that every company should learn from Patagonia and its founder; they must have a purpose. And not any purpose. A high and noble one.
If you don't have one already, experts say you should start looking for one. You should hire someone who can help you craft a compelling purpose statement for your website.
According to the dictionary, the purpose is "the reason for which something is done or created or for which something exists." So, what if the reason why you do something is not so noble? What if your company exists only to make an awful amount of money?
Would that work as a statement?
I guess not.
My point is that Yvon Chouinard didn't craft his purpose.
He received it.
Your purpose is not something you make or find.
It finds you.
However, for your purpose to find you, you must make yourself available.
You must expand your awareness and learn to pay attention.